AI agents that run your conversations.
AI agents built into the way your business already works. We start with a free 7-day audit of your real WhatsApp conversations, then take over the repetitive follow-up that costs you customers. Your team keeps every decision.
AI replies on your Meta apps: WhatsApp, Messenger and Instagram.
Meta Verified business Your number. Your approval.- AlissarCustomer Care
- HiramSales
- UlpianFinance
- EnnionMarketing
- MarinusTechnical
- CadmusIT
We reply to incoming messages. Outgoing follow-ups need your approval and the customer’s permission.
THE AGENTS
Meet the AI agents.
Named for the heroes of ancient Lebanon.
Maîtrise is building a team of AI agents. Two are at work today and more are on the way.
Alissar
أليسارCustomer Care
Answers your customers on WhatsApp, Messenger and Instagram in your name and language, follows up on WhatsApp after the visit with their permission, and brings every decision to your team.
Why Alissar?Alissar of Tyre, the princess who, by tradition, founded Carthage. She made a home where there was none.
aleph · the ox
Hiram
حيرامSales
Explains your offer, answers questions about it clearly, and hands the decision to a person.
Why Hiram?Hiram of Tyre, the king who traded cedar and craftsmen for wheat and olive oil to help build Solomon’s Temple.
kaph · the palm of the hand
Ulpian
أولبيانFinance
Planned to help with payments, invoices and reports.
Why Ulpian?Ulpian of Tyre, the Roman jurist who defined justice as giving each person their due.
ayin · the eye
Ennion
إنيونMarketing
Planned to help with campaigns, offers and content.
Why Ennion?Ennion, a first-century glassmaker usually placed in Sidon, who signed his work so the world would know whose it was.
pe · the mouth
Marinus
مارينوسTechnical
Planned to help with setup, integrations and fixes.
Why Marinus?Marinus of Tyre, the Roman-era geographer who gave every place its latitude and longitude.
dalet · the door
Cadmus
قدموسIT
Planned to help with systems, access and security.
Why Cadmus?Cadmus, the legendary prince of Tyre said to have carried the alphabet to Greece.
taw · the mark
Names honour history. The agents are AI, never presented as people, and your team keeps every decision.
FREE 7-DAY AUDIT
Start with the facts.
Not with software.
Most owners know customers are slipping away, but not where. For one week we read your real WhatsApp conversations and show you, with your own numbers.
We read. We don’t reply.
Your WhatsApp Business number is connected through Meta’s official setup, and you approve the access. During the audit nothing is sent to your customers.
We measure what happened.
How long customers waited, which messages were never answered, which follow-ups never happened and what happened after the sale or visit.
You get a written report.
A branded PDF with the leaks ranked, what is in your control and what is not, how each would change with Maîtrise, and what it would cost at your real volume.
The audit is free. Where it finds problems we can solve, we offer a solution. Where it does not, you keep the report and owe us nothing.
Ask for your free auditThis week is free and separate from the paid plans. To keep the same weekly view afterwards, see the Audit plans. See the plans ↓
The report shows only what your conversations contain. It cannot see calls, walk-ins or other channels, and a quiet week gives a thinner picture. We tell you when that is the case.
AI, INTEGRATED
Real AI.
Inside your daily work.
Not a generic chatbot placed on top of your business. We build the agents around the real problems the audit finds, and fit them into how your team already works.
Agents do the repetitive work.
Answering incoming messages, following up after a visit or purchase and sending agreed return reminders, in your business’s voice and within your rules.
People keep the decisions.
Appointments, prices, refunds and any commitment made in your name go to your responsible person. The AI can propose, but it never decides.
Everything is recorded and in your control.
Every action is logged, you receive a weekly report, the AI can be switched off for your business at any time, and customers can ask us to stop.
The AI works from your business’s identity, services and rules. We never present it as a person, and a human always sits behind the decisions.
MEET MAÎTRISE
Your business.
Our everyday care.
We’re Maîtrise Business Systems, an AI agency in Tripoli, Lebanon, with our sights on the world.
We look after your customer conversations on WhatsApp, Messenger and Instagram on your behalf: welcoming a customer, answering a question, listening after a visit and following up on WhatsApp when the time is right. We learn your business’s voice and work within the rules you approve.

Questions that need your decision come back to your chosen contact.
Getting connected is a conversation.
- Tell us about your business.
We learn your services, hours, tone and the questions customers ask. You choose the person we should contact when your team needs to step in.
- Connect your own WhatsApp number.
We guide you through Facebook / Meta’s official setup. You select your WhatsApp Business number and approve the access. Customers speak to your business on that number, with Maîtrise handling the care you authorize. On Customer Care, you can also connect your Facebook Page and the Instagram account linked to it through Meta’s own login window, so we answer on Messenger and Instagram too.
- Approve the care you want us to provide.
We agree on replies, your Google review link and follow-up timing. For outgoing follow-ups, you share the details needed and the customer’s permission.
- We listen. You stay involved.
We handle incoming messages and approved follow-ups. Complaints, appointment requests and decisions are passed to your team when needed.
YOUR BUSINESS. EVERY STAGE.
One familiar voice.
Every kind of conversation.
Four moments. Four businesses. The same thoughtful care.
A warm welcome.
Clear answers about your hours, location, services and availability. The small things that make it easy to choose you.
A little help deciding.
Useful answers for someone who is still thinking. We help them take the next step without pressure.
Care when it matters.
We listen and pass concerns to your team. Decisions, remedies and personal attention stay with your business.
A reason to come back.
Return reminders at the intervals you approve, only when the customer has agreed.
AFTER THE VISIT
Ask. Listen.
Keep the door open.
A short conversation can make a customer feel remembered. You approve the follow-up, and we take it from there.
Honest reviews, in the customer’s own words. We never write reviews, promise a higher rating or remove a negative one.
THE CONVERSATION FOLLOWS THE CUSTOMER
Same care.
Their own way of speaking.
You don’t choose a language or write the messages. That’s our work.
A familiar way of talking.
Arabic script or Arabic in Latin letters—when they switch, we switch with them.
Some things are easier to say.
Voice notes are understood, with voice replies where they feel natural. Customers are never shown a transcript of their own message.
EVERY KIND OF MESSAGE
Voice notes, photos, files, locations.
All of them read.
Whatever a customer sends on WhatsApp, the agent reads it and answers in context.
Understood as words
Described in words
First pages read
Turned into an address and map link
- Voice notes, transcribed
- Photos, described
- PDF, Word, Excel, PowerPoint, text and CSV
- Locations, as an address and map link
- Stickers and reactions
- Contact cards
Never a guess. If something can’t be opened, the agent says so and asks for a few words or a voice note. Photos, files and locations can each be switched off for your business.
PLANS & PRICING
Start with the facts.
Add care only where it counts.
Two kinds of plan, so you can begin where it makes sense. The Audit shows what is really happening in your WhatsApp conversations. Customer Care steps in only where the audit shows a real problem.
- Free 7-day audit
Free, and separate from the paid plans. A first look at your own conversations.
- Audit plan
Keep the facts coming every week. We read and report; we change nothing.
- Customer Care
Added only where the audit shows a real problem. Your team keeps every decision.
MONTHLY PLANS
Pick where to start.
Both plans run month to month. Both end each week with a report on WhatsApp. Only one of them talks to your customers.
Audit
We read. We report. We change nothing.
Billed monthly. Pay once a year instead: $299 / year ↓
What you gainKnow where customers wait, go unanswered or are never followed up, with your own numbers, every week.
What we do
- Connect through Meta’s official setup, with your approval
- Read your WhatsApp Business text messages
- Measure waiting time, unanswered messages and missed follow-up
- Send you a weekly report on WhatsApp covering what we audited and what we found
What we do not do
- We do not edit anything.
- We send no messages to your customers.
- We make no replies.
What we found, in plain words.
WhatsAppLayout example only. The figures are blank on purpose: every report carries your own numbers.
Customer Care
We reply. We follow up. You decide.
Replies on WhatsApp, Messenger and Instagram
Subscription billed monthly. Pay once a year instead: $500 / year ↓
$69 to start: $49 plan + $20 credit (200 replies)
The credit goes into your prepaid wallet, so the AI can reply from day one. Messages your customers send to you are free.
What you gainCustomers get an answer and a follow-up. Your team gets time back for the decisions only it can make.
What we do
- Reply to incoming customer conversations on WhatsApp, Messenger and Instagram
- Follow up on WhatsApp after a visit or purchase, only with your approval and the customer’s permission
- Share your own Google review link
- Remember each customer’s permission
- Pass appointments, prices, refunds and complaints to your team
- Send you a weekly report on WhatsApp
What stays with you
- Decisions on appointments, prices, refunds and commitments. The AI can propose, never decide.
- Approval of outgoing contact before it begins.
- The off switch: the AI can be paused for your business at any time, and each connected Facebook Page and Instagram account has its own switch.
What was handled, and what needs you.
WhatsAppLayout example only. The figures are blank on purpose: every report carries your own numbers.
PAY ONCE A YEAR
The same plans.
One payment for 12 months.
Yearly plans are billed once a year, in advance. Everything else stays exactly the same.
Audit · yearly
50% off today
Billed once a year, in advance.
Instead of $348 over 12 monthly payments.
1 payment12 months
Customer Care · yearly
Subscription billed once a year, in advance.
+ 200 replies for $20
Paid from your prepaid wallet. Messages your customers send to you are free.
Instead of 12 monthly payments of $49.
1 payment12 months
PREPAID PACK
Running Facebook or Instagram ads to WhatsApp?
One payment, no subscription. The AI answers the customers your ads bring to your WhatsApp.
Meta Ads Replies
Your ads start the chat. We answer it.
Paid once. No subscription, no invoice and no time limit: the pack stays active while replies remain.
What you gainEvery customer who clicks your ad gets an answer, at any hour, while your team keeps the rest of your WhatsApp.
What we do
- Answer customers who message your WhatsApp from a Facebook or Instagram click-to-WhatsApp ad
- For 24 hours after each click, using your business’s own facts
- Step back as soon as someone from your team replies from the WhatsApp Business app
- Warn you at 50%, 20% and when the pack is empty
- Send you a weekly summary on WhatsApp
What stays with you
- Every other chat on your WhatsApp number.
- Decisions on appointments, prices, refunds and commitments. The AI can propose, never decide.
- Your WhatsApp Business app: your number is connected through Meta’s official connection, and you keep using the app.
Each message the AI sends counts as one reply. Messages your customers send, and messages your team sends, are never counted. Set up by Maîtrise during onboarding. After you pay, your setup form opens right away.
Buy now online: $50Prefer to ask first? Message us on WhatsAppPERSONALISED AUDIT
Need an audit made for you?
We can build a personalised Audit plan around what your business asks for, for example several WhatsApp numbers or branches, or reading voice notes as well. Prices come in several ranges, depending on what you need. We agree the scope and the price with you in a written quote before anything starts.
Ask for a personalised quote on WhatsAppNo surprises.
Your replies are paid from your prepaid wallet, so you can see what they cost as it happens. $20 of credit covers 200 replies.
- Top up your wallet
Add funds to your prepaid wallet.
- Each reply sent is deducted
Each message we send comes off the balance, and $20 covers 200 replies. The balance never goes below zero.
- Usage appears on your invoice
Every message is listed in the usage report, marked as paid from the wallet.
- Your invoice carries the subscription ($49 a month, or $500 a year) and a usage report of every message sent.
- A message paid from the wallet is never charged a second time on the invoice.
- If the wallet did not pay for a message, that message is billed on the invoice instead, and it still appears in the usage report.
The wallet pays for the replies on the Customer Care plans. Audit plans send no messages to your customers.
Ask about the walletLayout example only. The figures are blank on purpose.
A MONTHLY EXAMPLE
Enter a whole number from 0 to 100,000.
Illustrative calculation: 200 replies for $20.Which plan is right for me?
Choose Audit if…
- You want the facts before anything changes.
- You do not want anyone writing to your customers for now.
- You want to watch waiting time, unanswered messages and missed follow-up, week after week.
Choose Customer Care if…
- Your audit, or your own experience, shows customers waiting or follow-up that never happens.
- You want replies and after-sales follow-up handled for you.
- You want your team free for the decisions only it can make.
Not sure? Start with the free 7-day audit. It is separate from the paid plans.
Ask for your free auditMonthly plans are billed monthly. Yearly plans are billed once a year, in advance. Replies are paid from your prepaid wallet; a message the wallet did not pay is billed on the invoice, monthly, in arrears. The Meta Ads Replies pack is paid once, with no subscription and no invoice. See the Terms for the details.
GETTING STARTED
You know your business.
We’ll learn its voice.
We guide the connection and prepare the care with you.
Your Meta apps.
Connect your own WhatsApp Business number through Meta’s official setup and, for Customer Care, your Facebook Page and its linked Instagram account through Meta’s login window. You review and approve the access.
Your services.
What you do, what customers need to know, and how you like to speak to them.
Your follow-up timing.
When a check-in is useful, when a return makes sense, and the contact you approve.
Your Google review link.
We use your business’s own link. If needed, we help you claim and correct your Google Business Profile.
Is this really AI?
Yes. AI agents write the replies and do the routine follow-up, fitted to your business’s identity, services and rules. They do not decide appointments, prices, refunds or commitments: those go to your responsible person. Every action is recorded, and the AI can be switched off for your business at any time.
Why do your agents have names?
Each agent is named for a hero of Phoenician or Roman-era Lebanon, so they are easy to tell apart and that history stays in view. They are AI agents, never presented as people, and a person always keeps the decisions.
What is the free 7-day audit?
For one week we read your business’s WhatsApp conversations, with your approval and through Meta’s official connection, and measure where customers wait, go unanswered or are never followed up. You receive a written report. Nothing is sent to your customers during the audit, and the report is free whether or not you continue.
Will you message people without my approval?
No. We reply when customers write. We initiate a conversation or send a scheduled follow-up only after your approval and with the customer’s permission. Customers can ask us to stop.
Do my customers need another app?
No. Customers write to you where they already do: on WhatsApp, with the messages and voice notes they know, and, on the Customer Care plan, on Messenger and Instagram too.
Do you answer on Messenger and Instagram?
Yes, on the Customer Care plan. You connect your Facebook Page and the Instagram account linked to it through Meta’s own login window, and each connected account has its own AI on/off switch. The AI replies to written messages within Meta’s 24-hour window after the customer’s latest message, and steps aside when someone from your team replies from the Page inbox, the Instagram app or the Maîtrise dashboard. Appointments, prices and refunds still go to your team, and follow-ups stay on WhatsApp. The price is the same: replies are paid from your prepaid wallet, and $20 of credit covers 200 replies. The Audit plan, the free 7-day audit and the Meta Ads Replies pack stay on WhatsApp.
Do I need to connect my own WhatsApp number?
Yes. We guide you through Meta’s official connection process, called Embedded Signup. You connect your own WhatsApp Business number and review the permissions yourself. We handle incoming messages on that number. Outgoing follow-ups still need your approval and the customer’s permission.
What does your Meta verification mean?
Maîtrise has completed Meta’s business verification and holds Meta Verified status. These confirm our business identity. Your own WhatsApp Business number connects through Meta’s official setup, where you review and approve the access.
Who sends the messages?
Maîtrise handles the conversation on your behalf through your connected WhatsApp Business number, and on Customer Care through your connected Facebook Page and Instagram account, using your business’s name, tone and approved instructions.
What if a customer is unhappy?
We listen and tell your business so your team can help. We do not invent a resolution or make a refund, booking or other business commitment without your authority.
Can clinics and rehabilitation centres use this?
Yes, for customer care and agreed return reminders. We do not provide medical advice or discuss diagnoses or treatment details.
Do you write or remove Google reviews?
No. We share your own Google review link for honest feedback, whatever the customer’s experience. We never write reviews, promise a higher rating or remove negative reviews.
Can a customer say no to future contact?
Yes. Permission is a natural question in the conversation. A customer can decline, change their mind or ask us to stop, and we respect that.
What do I pay?
Audit: $29 per month or $299 per year. Customer Care: $49 per month or $500 per year, plus the replies we send on your behalf, paid from your prepaid wallet. The monthly plan starts at $69: the $49 plan plus $20 of credit for 200 replies. Monthly plans are billed monthly and yearly plans once a year in advance. Your invoice carries the subscription and a usage report of every message sent. Messages your customers send to you are free. The free 7-day audit is separate from the paid plans.
What is the difference between the Audit and Customer Care plans?
The Audit reads your WhatsApp text messages and sends you a weekly report on WhatsApp covering what we audited and what we found. We edit nothing, send no messages to your customers and make no replies. Customer Care covers everything else: replies to incoming conversations on WhatsApp, Messenger and Instagram, after-sales follow-up on WhatsApp with your approval and the customer’s permission, your own Google review link, permission remembered and handoff to your team.
How does the prepaid wallet work?
Customer Care replies are paid from your prepaid wallet, and $20 of credit covers 200 replies. You top it up, each message we send is deducted, and every message appears in the usage report on your invoice, marked as paid from the wallet. The wallet never goes below zero. If the wallet did not pay for a message, that message is billed on the invoice instead. Audit plans send no messages to your customers.
THE NEXT CONVERSATION IS OURS
Good care starts
with a simple hello.
Talk to Maîtrise on WhatsApp +961 81 954 136